2022 Award "Best Practice in Citizen Participation"

16th Edition

Phase 8 of 8

Award Ceremony at the IOPD Conference 06/12/2022 - 10/12/2022

Process phases

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Jalisco: Conchita Popular y Paco Fiscal

Official proposal

03/06/2022 10:40

During November and December 2021, the Electoral and Citizen Participation Institute of the state of Jalisco (IEPC Jalisco), organized the Popular Consultation on the revision of the fiscal pact. One of the main functions of organizing this consultation is the promotion and dissemination of valuable information so that citizens can issue their participation in an informed manner. This information was: who, how, where and how much can you participate? And what is the query about?

Being an issue of great complexity, because it is a fiscal settlement and because the legislation in Jalisco allows the participation of minors, the IEPC Jalisco designed and implemented a dissemination and promotion strategy using animated characters to inform the children, adolescents and citizens in general: Conchita Popular (referring to the Popular Consultation) and Paco Fiscal (referring to the fiscal pact)

These characters were the protagonists of all the promotional material designed: spots on radio and television, broadcast during the official times of the IEPC on all radio and television stations in the state, leaflets and printed posters, digital material on social networks and the Institute's website and Distinctive pins for the participation of minors.

Said material was also distributed by educational centers, business chambers and other public institutions that worked in alliance with the IEPC Jalisco for the dissemination of the consultation.

The language used and the content of the promotional materials allowed for a better understanding of the subject and of the popular query mechanism.

In the end, 449,948 people participated, of which 61,132 were boys and girls. Becoming the second largest participation mechanism at the state level, behind a consultation held in Nuevo León.

More information:

Complete information about the Consultation, the results and all the material where Conchita Popular and Paco Fiscal appeared can be found at the following link:

https://www2.iepcjalisco.org.mx/consulta-popular-pacto-fiscal-2021/

125 Supports